Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Author: Arihant Goswami

Abstract: Capital budgeting is a critical financial management process that involves evaluating and selecting long-term investment projects to maximize the value of a firm. This paper provides a comprehensive overview of capital budgeting, exploring its importance, methods, challenges, and recent developments. The analysis encompasses the theoretical foundations of capital budgeting, practical applications, and the role of various stakeholders in the decision-making process.

Keywords: Capital Budgeting, Investment Appraisal, Financial Management, Long-Term Investments, Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Profitability Index (PI), Strategic Alignment.

Author: Md. Istiaque Chowdhury

Abstract: Purpose: The purpose of this study is to investigate how the internal branding of an organization create effect on the employee engagement attitudes.

Design/methodology and approach:Data were collected from 102 employees of several organizations in Bangladesh. Hypothesis were tested and analyzed by using SPSS 20.

Findings:The result of this study is that the internal branding has a great impact on employee's retention which has a positive impact on organizational overall performance.

Research limitations:The current research took place by considering the employees who were still now related with the organization but the employees who are left out from organization because of the wrongful management of internal branding activities toward employees of an organization were not considered by the research.

Originality and value:It shows the significant of a brand-building mechanism at the cultural level, and the influential effect of internal brand on employee's engagement

Keywords: Hypothesis, internal branding activities, considering the employees.

Authors: Md. Istiaque Chowdhury , Shehely Parvin 

Abstract: The rapid development of technology has transformed the global food and beverage business throughout time. Due to the enormous industrial change that has occurred today, customers are looking for information that is easily available. The outcome, a variety of platforms—most notably social media—have affected customers' pre-purchase judgments. However, few studies have been conducted in Bangladesh that concentrate on Consumers buying habits, particularly among students attending various public and private universities, and especially in the food business. Therefore, the purpose of this research is to investigate how social media affects customer purchase Behaviors of different university students. Therefore, this research has taken into account newly suggested aspects that influence customers' buying behavior, such as E-WOM, social site network feedback (SNSF), increased information accessibility or information search, and experience. According to a theoretical framework built on earlier research, there is a gap in understanding how Consumers use online social networks to make buying Behaviors. This study employed a survey questionnaire as its quantitative research approach. The research makes use of 104 respondents' data, which gathers information on model variables as well as user demographics. Social media influencers are crucial to Consumers' use of social media as a tool when making choices about what to buy. This study advances our knowledge of how social media functions and the key role that influencers play in shaping Consumers behavior and purchase Behaviors. The empirical data are organized by information type and presented under the research topics. Testing for validity and reliability was done prior to completing the statistical analysis of the replies. Findings from the regression analysis and route analysis may be helpful to many stakeholders in making Behaviors about how to market their services in the industries

Keywords: Global food, Social site network feedback, University students.

Authors: Bhanupratap Sharma, Praveen Yadav, Jayant Singh

Abstract: The business cycle is an inherent feature of the modern economic landscape, characterized by alternating periods of expansion and contraction. While business cycles can present challenges and risks to businesses, they also offer opportunities for growth and profitability. This paper aims to explore the dynamics of business cycles, the risks they pose, and strategies that organizations can employ to manage those risks and leverage the opportunities that arise during different phases of the cycle. By understanding the nature of business cycles and implementing appropriate risk management practices, businesses can navigate the uncertainties, optimize their operations, and thrive in the ever-changing economic environment.

Keywords- Business cycles, Economic fluctuations, Expansion phase, Risk management, Risk assessment, Risk mitigation, Economic risks, Market risks Financial risks, Operational risks, Strategic planning

Authors: Shikha Kumari, Priyush Saxsena

Abstract: Government policies play a vital role in shaping the economic landscape for businesses. This paper examines the various ways in which government policies influence and shape business economics. It explores the impact of government interventions on market structure, competition, innovation, labor market dynamics, and environmental sustainability. Additionally, this paper highlights the importance of striking a balance between regulation and market forces to foster a favorable environment for sustainable economic growth.

Keywords B Government policies, Business economics, Market structure, Employment protection measures, Workforce development programs, Environmental sustainability, Industry-specific regulations, Risk-based approach

Authors:- A Ranjitha , Varshavarthini B U

Abstract:- Consumer behaviour towards Big Basket, an online grocery delivery platform. Understanding consumer behaviour is crucial for businesses to effectively cater to customer needs and preferences. This study aims to explore various factors influencing consumer behaviour towards Big Basket, including motivations, satisfaction, loyalty, and adoption of online grocery shopping. Additionally, the abstract highlights key findings related to consumer attitudes, preferences, and purchasing patterns. The results indicate that convenience, product quality, competitive pricing, and trustworthiness are significant determinants of consumer behaviour towards Big Basket. Furthermore, the abstract briefly discusses the implications of these findings for marketers and provides recommendations for enhancing customer satisfaction and loyalty on the platform. Overall, this abstract offers a succinct summary of the research conducted on consumer behavior towards Big Basket, providing valuable insights for both academia and industry practitioners.

keywords:- Consumer Behavior, Big Basket, Industry Practitioners, Online Grocery

Authors: N. Kavishree, K. Kavya Priya

Abstract: This study aims to investigate the satisfaction of students towards the Byju's Learning App in Coimbatore city. The study focuses on understanding the various factors that influence students' satisfaction with the app, such as the app's content quality, user-friendliness, and overall learning experience. The research methodology involves a survey of students from various educational institutions in Coimbatore city, using a structured questionnaire to collect data. The study finds that overall, students in Coimbatore city are satisfied with the Byju's Learning App, with content quality being the most critical factor that contributes to their satisfaction.

Keywords: Byju's Learning App, Content Quality, Learning Experience

Authors:- Dr. Kavitha K.R, Suthish V

Abstract: For more than 150 years, the Department of Posts has been the backbone of the country’s communication and has played a crucial role in the country’s social economic development. It touches the lives of Indian citizens in many ways: delivering mails, accepting deposits under Small Savings Schemes, providing life insurance cover under Postal Life Insurance and Rural Postal Life Insurance and providing retail services like bill collection, sale of forms, etc. The Department of Posts also acts as an agent for Government of India in discharging other services for citizens such as Mahatma Gandhi National Rural Employment Guarantee Scheme wage disbursement and old age pension payments. With more than 1,55,000 post offices, the Department of Posts has the most widely distributed postal network in the world.

Keywords: Saving Scheme, Social Economic, DOP

Authors: Dr. Arjun Reddy, Ms. Kavya Nair

Abstract: Digital transformation is reshaping the landscape of business economics and management by integrating advanced technologies into business operations. This paper explores the multifaceted impact of digital transformation on business strategies, economic performance, decision-making processes, and managerial practices. The study examines how technological innovations, such as artificial intelligence, big data analytics, and cloud computing, drive operational efficiency, enhance customer engagement, and influence organizational structures. The paper also evaluates the economic implications, challenges, and future prospects of embracing digital transformation within corporate environments.

Keywords: Digital Transformation, Business Economics, Management, Artificial Intelligence, Big Data Analytics

Authors: Dr. Meera Chandrasekhar, Mr. Raghav Sharma

Abstract: Sustainable business practices have become central to long-term corporate success and economic stability. This paper examines the economic implications of adopting sustainability in business operations and explores managerial strategies that enable organizations to integrate sustainable practices effectively. Through a comprehensive review, the study highlights how sustainability influences cost structures, competitive advantage, stakeholder relations, and corporate governance. It also evaluates the challenges and opportunities associated with the transition towards sustainable business models, concluding with recommendations for successful adoption.

Keywords: Sustainable Business Practices, Economic Implications, Managerial Strategies, Corporate Governance, Competitive Advantage

Authors: Dr. Ananya Rao, Mr. Vikram Singh

Abstract: This paper explores the evolving role of strategic human resource management (SHRM) in a dynamic and uncertain economic landscape. Organizations worldwide face challenges such as globalization, technological disruption, labor market volatility, and socio-economic changes that directly impact human capital management. This study examines how firms can align HR strategies with organizational objectives to drive competitive advantage, enhance workforce productivity, and sustain long-term growth. Key components analyzed include talent acquisition, performance management, employee engagement, and workforce flexibility. The paper further discusses managerial approaches to mitigate risks and capitalize on opportunities, highlighting the integration of technology, training, and strategic HR planning. The findings provide actionable insights for HR professionals and organizational leaders operating in rapidly changing economic environments.

Keywords: Strategic Human Resource Management, Economic Change, Talent Management, Workforce Flexibility, Organizational Performance

Authors: Dr. Rohan Mehta, Ms. Anika Joshi

Abstract: Financial management is a vital component for the growth and sustainability of startups and small businesses. This paper explores effective financial strategies that can help these organizations manage limited resources, navigate uncertainties, and maximize profitability. It discusses capital acquisition, cost optimization, cash flow management, and strategic investment as key components. A special focus is given to the role of financial planning and technology-enabled financial tools. The findings highlight that structured financial strategies significantly enhance operational efficiency, reduce risks, and support sustainable growth in competitive markets.

Keywords: Financial Management, Startups, Small Businesses, Cash Flow, Capital Acquisition, Strategic Investment

Authors: Dr. Meera Nair, Mr. Rahul Desai

Abstract: Risk management in modern business economics plays a pivotal role in ensuring organizational sustainability and resilience. This paper examines the significance of identifying, analyzing, and mitigating risks in the contemporary business environment. It explores different types of risks, strategies for managing them, and the economic implications for firms. By integrating effective risk management frameworks into corporate strategies, organizations can enhance decision-making, reduce uncertainties, and achieve long-term stability.

Keywords: Risk Management, Business Economics, Strategic Planning, Economic Stability, Risk Mitigation

Authors:- Priya Dutta, Sanjana Khtawr

Abstract:- This project was built primarily for a banking sector's Account division in order to provide a better interface for all banking transactions. This technology seeks to improve the aesthetics of user interfaces while also implementing all financial activities. This service is only offered to clients of savings banks, not current account holders. The user has the privilege of using the bulk of the system purely for viewing reasons; the customer's only online transactions are check book requisitions and fund transfers between his personal accounts because the data format is relatively basic and free. The project was created with a distributed architecture and database storage in mind.

Keywords:- Queue, Computer modeling, service time, simulation, bank

Authors:- Sambhaji Chavan, Abhishek Shaou

Abstract:- Manufacturing companies must pay close attention to developing and maintaining relationships with their dealers and distribution network in order to boost their trust and satisfaction. When market shares and the stability of the dealer network are threatened by high levels of competition, the value of such initiatives is deceiving. This empirical study demonstrates that various factors such as product attributes, service satisfaction, promotional activities, dealer benefits, and business performance are important assets for the adoption of technological interfaces and result in significant savings for the manufacturer and dealer. The survey was done in manufacturing-related business units. The sample for the study included 154 dealers and distributors. The measuring device was developed after a thorough classification of methodological techniques. Regression, correlation, and hypotheses were used to validate the measurements. The research also identifies and discusses the influence of channel function performance on other characteristics of relationship quality - satisfaction, trust, commitment, and conflict - under different dependent arrangements. The findings indicated that elements such as product features, satisfaction with services, promotional efforts, and dealer advantages had a beneficial impact on distributors' business success.

Keywords:- Business Performance, Product Attributes Service Satisfaction, Promotional Activities and Dealer Benefits

 

Authors:- Dr. T. Chandra Kala, Dr. M.Karthika

Abstract:- India has become a cashless economy with the launch of Unified Payment Interface (UPI). With this new system, our smart phones have turned into virtual debit cards and therefore it facilitates to send or receive money instantly. With the Bharat QR code, it helps us to get rid of our wallet all together. Unified Payments Interface (UPI) is an interface system that authorizes multiple bank accounts into a single mobile application with several banking features, seamless fund routing and merchant payments into one. It also performs peer to peer collect request which can be paid as per requirement and convenience. Every bank provides its own UPI App for Android, Windows and IOS mobile platform.

Keywords:- Mobile Payment, Unified Payment Interface, Digital Payments .

Authors:- Rajendra Lone, Sumit Bhattacharjee

Abstract:- Artificial Intelligence has seen so much advancement in past decade and finds business and commercial use. Due to the development in the field of computer and IT, project management will get highly benefitted from it. A project performance activity depends on project management planning and assessment. A realistic – logical plan is important to handle project management efficiently. Lack of knowledge, skills, resources, and technology during project implementation results in the failure of the project. Artificial Intelligence can be defined as the machine's ability to imitate human behavior and taking decisions based on its cognizance. It has found new methods and techniques to allow project managers perform faster and more efficiently. In this paper, we will discuss the implementation of artificial intelligence in project management to improve its activities, critical issues involved, role in decision making and effect of human reasoning.

Keywords:- Business and Commercial Use, Project Management, Lack of Knowledge, Imitate Human Behavior.

Authors:- Dr. Kritika, Dr. Anand Prakash

Abstract:- When we go through data released by the Ministry of Statistics and Program Implementation, Indian economy is contracting. This decline is worst especially in a period of 1996 to 2021. Many migrant workers almost 8-10 million returned to their native places during this pandemic situation. During second wave this situation became worst and brutally exposed and worsened existing vulnerabilities in the Indian economy. Only few areas left where situation was quite good. The informal sectors of the world economy were worst hit by the global epidemic. Two biggest engines for Indian Economy are Private consumption and investments. Here is an exceptional sector i.e. Agriculture Sector.

Keywords:- Challenges, Covid-19, Private, Managers, Indian economy

Authors:- Dr. Kritika, Amrita

Abstract:- The present study describes one of the strategies which is to be opted for business growth and expansion. In this study, the researcher had discussed of Samsung Company that how it achieves success in recent years. However, with explaining of strategies it comes to know that modification or diversification of business is necessary to cope with profitable or growing business. In this we have study or seen impact of Samsung success strategy.

Keywords:- Strategy, Business, Samsung, Apple.

Author: Kowshik Raja A

Abstract: Business Process Outsourcing is the leveraging of technology or specialist process vendors to provide and manage an organization's critical and/or non-critical enterprise processes and applications. Outsourcing, Offshore-Outsourcing and Off-shoring are used interchangeably despite important technical differences. Outsourcing involves the transfer of organizational function to a third party; when the third party is located in another country the term Offshore-Outsourcing should be used. Off-shoring in contrast, represents the transfer of an organizational function to another country, regardless of whether the work stays in the corporation or not. Outsourcing and off-shoring are not new concepts to the global economy. Earlier, off-shoring was mostly restricted to manufacturing through technology-transfer during the maturity and decline phases of product life cycle. Major advantages of outsourcing are cost-reduction, comparative advantage by division of labor and economies of scale, lower turn-around time, data-backup for disaster management. Areas of concern are service quality, data-theft, attrition rate, privacy laws and personal-information misuse and credit-card frauds. There are other issues also like job-lose in the outsourcing country, cultural differences and information security. The Indian outsourcing industry is growing fast and has become a major investment area. With increased focus on information security and a comprehensive IT act it is going to get a further impetus in coming years.

Keyword: Business Process Outsourcing, Offshore-Outsourcing, cost-reduction, Indian outsourcing industry

Authors: Thimmaiah Bayavanda Chinnappa

Abstract: As an economy continues to shift and businesses rely more and more on their intellectual capital, they realize that their employees are the key to their competitive advantage and performance. Performance management is how companies measure performance, develop employees and align their workforce around corporate goals. Because employees are also their biggest expense, organizations are learning that they have to manage employee performance aggressively in order to identify top performers and develop an optimally functioning workforce. Performance management is now receiving unprecedented attention in both the business and human resource communities.

Keywords: Evaluation; Performance Management System; Roadmap; Effective Practice

Author: Dr. Chandra Sekhar Dash

Abstract: Every day we create the world we live in through our consumption. We may not realize it, but our daily purchasing decisions are some of the most important choices we make and have far reaching global impact. The food we eat, the shoe we ware have far reaching environmental consequences that we are facing today. Commerce is the lifeblood of humanity. Since the dawn of civilization people have bartered with and bought goods from one another. Cultivating consciousness around consumption means developing awareness around our true impact on other people and this planet. By making an effort to be more conscious about our daily life decision would change the way products are produced, sold and consumed in the market and thereby make the world a better place to live in. For example, simply by choosing to be vegetarian, we can thousands of sea animas, goats, pigs and chicken would save from cruelty, with which they killed by butchers. Choosing to purchasing a Paper packed gift would save the environment from being polluted by thousands of tonnes of plastic wastes. Astoundingly, the concern has completely lost sight off and there is no evidence of research in this area. Accordingly, an attempt is made in this study to identify all the multifarious dimensions through which consciousness can be built to achieve an environmentally sustainable life in the plant. The methodology relies mostly on extensive review of literature drawn from journals, periodicals, videos, interviews, books, internet documents & TED talks, as secondary source of data.The findings of the study indicated that the objective can be achieved by building a diversified strategy of consciousness, One from the business men adopting environmental friendly production technology and corporate social responsibility (CSR) initiative and the other from the consumers side through conscientious consumption while making their  daily purchases, consumption, method of waste disposal, social activism&innovative and creative ways in solving personal &local issues,substantially protecting the environment, people and the planet.

Keywords: - Environmentalism, Conscious commerce, conscientious commerce

Author: Kowshik Raja A

Abstract: Globalization is a process through which an increasing free flow of ideas, people, goods and services and capital would lead to the integration of economies and societies. It is characterized by an accelerated flow of trade, capital and information as well as mobility of individuals across geographic borders. It reflects comprehensive level of interaction than that has occurred in the past suggesting beyond the word ‘International’. It can also be defined as the intensification of worldwide social relation which link distant localities in such a way that local happenings are shaped by events occurring at any distant place and vice versa. It is this construction of time-space compression that has given rise to popular notion of “one world†“Global Village†etc. Globalization as key realty in the 21st century has already profoundly influenced higher education. The reality shaped by an increasingly integrated world economy, new Information and Communication Technology (ICT), the emergence of an international knowledge network, the role of the English language, and other forces beyond the control of academic institutions. The Governments and Universities are implementing the various policies and programs to respond to globalization. These typically include sending students to study abroad, setting up a branch campus overseas, or engaging in some type of inter-institutional partnership.

Keywords: Education System, Information and Communication Technology, Inter-institutional partnership, Globalization

Authors: Dr. Ananya Roy, Mr. Devansh Patel

Abstract: Behavioral economics integrates psychological insights into economic decision-making, offering a deeper understanding of human behavior in business contexts. This paper explores the role of behavioral economics in strategic business decision-making, highlighting how cognitive biases, heuristics, and social influences shape managerial choices. It examines practical applications, economic implications, and strategic benefits of incorporating behavioral insights into business strategy. Challenges and frameworks for effective implementation are also discussed, emphasizing the importance of integrating human behavioral understanding into modern corporate decision-making.

Keywords: Behavioral Economics, Strategic Decision-Making, Cognitive Biases, Managerial Strategy, Business Psychology

Authors: Dr. Meera Nair, Mr. Arjun Verma

Abstract: This paper investigates the profound role macroeconomic policies play in shaping corporate management strategies. Macroeconomic policies—encompassing fiscal, monetary, trade, and regulatory measures—directly influence business decision-making, investment planning, risk management, and long-term sustainability. The study develops a conceptual framework linking policy changes to managerial strategies and corporate performance. Through critical analysis, it outlines how businesses adapt to evolving policy environments, ensuring competitiveness and resilience. The paper presents a table summarizing key policy impacts and managerial responses and concludes with strategic recommendations for corporate leaders to navigate complex economic landscapes effectively.

Keywords: Macroeconomic Policies, Corporate Management, Fiscal Policy, Monetary Policy, Strategic Planning, Regulatory Policy, Economic Environment