Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors: Dr. Arjun Reddy, Ms. Kavya Nair

Abstract: Digital transformation is reshaping the landscape of business economics and management by integrating advanced technologies into business operations. This paper explores the multifaceted impact of digital transformation on business strategies, economic performance, decision-making processes, and managerial practices. The study examines how technological innovations, such as artificial intelligence, big data analytics, and cloud computing, drive operational efficiency, enhance customer engagement, and influence organizational structures. The paper also evaluates the economic implications, challenges, and future prospects of embracing digital transformation within corporate environments.

Keywords: Digital Transformation, Business Economics, Management, Artificial Intelligence, Big Data Analytics