Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors:- Sambhaji Chavan, Abhishek Shaou

Abstract:- Manufacturing companies must pay close attention to developing and maintaining relationships with their dealers and distribution network in order to boost their trust and satisfaction. When market shares and the stability of the dealer network are threatened by high levels of competition, the value of such initiatives is deceiving. This empirical study demonstrates that various factors such as product attributes, service satisfaction, promotional activities, dealer benefits, and business performance are important assets for the adoption of technological interfaces and result in significant savings for the manufacturer and dealer. The survey was done in manufacturing-related business units. The sample for the study included 154 dealers and distributors. The measuring device was developed after a thorough classification of methodological techniques. Regression, correlation, and hypotheses were used to validate the measurements. The research also identifies and discusses the influence of channel function performance on other characteristics of relationship quality - satisfaction, trust, commitment, and conflict - under different dependent arrangements. The findings indicated that elements such as product features, satisfaction with services, promotional efforts, and dealer advantages had a beneficial impact on distributors' business success.

Keywords:- Business Performance, Product Attributes Service Satisfaction, Promotional Activities and Dealer Benefits