Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors:- A Ranjitha , Varshavarthini B U

Abstract:- Consumer behaviour towards Big Basket, an online grocery delivery platform. Understanding consumer behaviour is crucial for businesses to effectively cater to customer needs and preferences. This study aims to explore various factors influencing consumer behaviour towards Big Basket, including motivations, satisfaction, loyalty, and adoption of online grocery shopping. Additionally, the abstract highlights key findings related to consumer attitudes, preferences, and purchasing patterns. The results indicate that convenience, product quality, competitive pricing, and trustworthiness are significant determinants of consumer behaviour towards Big Basket. Furthermore, the abstract briefly discusses the implications of these findings for marketers and provides recommendations for enhancing customer satisfaction and loyalty on the platform. Overall, this abstract offers a succinct summary of the research conducted on consumer behavior towards Big Basket, providing valuable insights for both academia and industry practitioners.

keywords:- Consumer Behavior, Big Basket, Industry Practitioners, Online Grocery