Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors:- Dr. Kritika, Amrita

Abstract:- The present study describes one of the strategies which is to be opted for business growth and expansion. In this study, the researcher had discussed of Samsung Company that how it achieves success in recent years. However, with explaining of strategies it comes to know that modification or diversification of business is necessary to cope with profitable or growing business. In this we have study or seen impact of Samsung success strategy.

Keywords:- Strategy, Business, Samsung, Apple.