Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors: Dr. Ananya Rao, Mr. Vikram Singh

Abstract: This paper explores the evolving role of strategic human resource management (SHRM) in a dynamic and uncertain economic landscape. Organizations worldwide face challenges such as globalization, technological disruption, labor market volatility, and socio-economic changes that directly impact human capital management. This study examines how firms can align HR strategies with organizational objectives to drive competitive advantage, enhance workforce productivity, and sustain long-term growth. Key components analyzed include talent acquisition, performance management, employee engagement, and workforce flexibility. The paper further discusses managerial approaches to mitigate risks and capitalize on opportunities, highlighting the integration of technology, training, and strategic HR planning. The findings provide actionable insights for HR professionals and organizational leaders operating in rapidly changing economic environments.

Keywords: Strategic Human Resource Management, Economic Change, Talent Management, Workforce Flexibility, Organizational Performance