Journal of Marketing and Sales Management

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Home > Archives > Vol 9, No 2 (2025)

Table of Contents

Articles

Circular-Economy Business Models and Strategic Marketing Approaches for Refurbished, Upcycled Products and Product-As-A-Service Models: Towards Sustainable Consumption and Business Resilience Dr. Ritu Sharma, Ankit Verma

PDF 60-68

Hyper-Personalization vs. Consumer Privacy — Balancing Predictive Marketing and Ethical Concerns Prof. Sandeep Deshmukh, Deepika Gupta, Kamakshee Pal, Mayank Srivastava

PDF 69-78

Impact of Generative AI and LLM-Based Multi-Agent Simulations on Marketing Strategy Design: Revolutionizing Decision-Making and Consumer Insight Generation Dr. Ananya Bhattacharya, Prof. Rohan Deshmukh

PDF 79-88

Marketing Strategies for SMES and MSMES in Emerging Markets under Digital Transformation: Opportunities, Challenges, and Future Directions Suyash Mehta, Anamika Jha, Karan Malhotra, Deepika Gusain

PDF 89-99

Omnichannel Retailing Strategies and Their Impact on Consumer Purchase Intention and Customer Experience in The Digital Era Dr. Rakesh Mehta, Anjali Verma

PDF 100-108