| Issue | Title | |
| Vol 9, No 2 (2025): July-December (Full issue published on 30-12-2025) | Circular-Economy Business Models and Strategic Marketing Approaches for Refurbished, Upcycled Products and Product-As-A-Service Models: Towards Sustainable Consumption and Business Resilience | Abstract PDF 60-68 |
| Dr. Ritu Sharma, Ankit Verma | ||
| Vol 10, No 1 (2026): January-June (Full Issue to be Published In June) | Digital Consumerism and Youth Buying Behaviour: Evidence from Puducherry | Abstract PDF 1-8 |
| P. Sasikala, K. Guru | ||
| Vol 9, No 2 (2025): July-December (Full issue published on 30-12-2025) | Hyper-Personalization vs. Consumer Privacy — Balancing Predictive Marketing and Ethical Concerns | Abstract PDF 69-78 |
| Prof. Sandeep Deshmukh, Deepika Gupta, Kamakshee Pal, Mayank Srivastava | ||
| Vol 9, No 2 (2025): July-December (Full issue published on 30-12-2025) | Impact of Generative AI and LLM-Based Multi-Agent Simulations on Marketing Strategy Design: Revolutionizing Decision-Making and Consumer Insight Generation | Abstract PDF 79-88 |
| Dr. Ananya Bhattacharya, Prof. Rohan Deshmukh | ||
| Vol 9, No 1 (2025): January-June (Full Issue Published on 30-06-2025) | Influencer Marketing and Its Role in Driving Sales among Gen Z Consumers: Assessing Roi and Trust-Building in Social Commerce | Abstract PDF 24-35 |
| Aakash Mehra, Kavya Suresh, Dr. Rohan Jaiswal | ||
| Vol 9, No 2 (2025): July-December (Full issue published on 30-12-2025) | Marketing Strategies for SMES and MSMES in Emerging Markets under Digital Transformation: Opportunities, Challenges, and Future Directions | Abstract PDF 89-99 |
| Suyash Mehta, Anamika Jha, Karan Malhotra, Deepika Gusain | ||
| Vol 9, No 1 (2025): January-June (Full Issue Published on 30-06-2025) | Neuromarketing Techniques in Shaping Purchase Decisions: A Sales Perspective | Abstract PDF 49-59 |
| Nisha Thakur | ||
| Vol 9, No 2 (2025): July-December (Full issue published on 30-12-2025) | Omnichannel Retailing Strategies and Their Impact on Consumer Purchase Intention and Customer Experience in The Digital Era | Abstract PDF 100-108 |
| Dr. Rakesh Mehta, Anjali Verma | ||
| Vol 9, No 1 (2025): January-June (Full Issue Published on 30-06-2025) | Omnichannel Sales Strategy: Enhancing Customer Experience across Digital and Physical Touchpoints | Abstract PDF 12-23 |
| Riya Deshmukh | ||
| Vol 9, No 1 (2025): January-June (Full Issue Published on 30-06-2025) | Strategic B2B Relationship Management: Impact ofCRM Systems on Long-Term Sales Performance | Abstract PDF 36-48 |
| Vikram Deshmukh, Rahul Dutta, Anjali Roy | ||
| Vol 9, No 1 (2025): January-June (Full Issue Published on 30-06-2025) | The Impact of Personalization on Consumer Purchase Intentions in E-Commerce: An In-Depth Analysis of Conversion and Loyalty Drivers | Abstract PDF 1-11 |
| Dr. Sneha Roy, Anjali Nair, Rahul Sharma | ||
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