Journal of Marketing and Sales Management

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Home > Archives > Vol 9, No 1 (2025)

Table of Contents

Articles

The Impact of Personalization on Consumer Purchase Intentions in E-Commerce: An In-Depth Analysis of Conversion and Loyalty Drivers Dr. Sneha Roy, Anjali Nair, Rahul Sharma

PDF 1-11

Omnichannel Sales Strategy: Enhancing Customer Experience across Digital and Physical Touchpoints Riya Deshmukh

PDF 12-23

Influencer Marketing and Its Role in Driving Sales among Gen Z Consumers: Assessing Roi and Trust-Building in Social Commerce Aakash Mehra, Kavya Suresh, Dr. Rohan Jaiswal

PDF 24-35

Strategic B2B Relationship Management: Impact ofCRM Systems on Long-Term Sales Performance Vikram Deshmukh, Rahul Dutta, Anjali Roy

PDF 36-48

Neuromarketing Techniques in Shaping Purchase Decisions: A Sales Perspective Nisha Thakur

PDF 49-59