Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

• Economic Analysis

• Marketing Management

• Sales Mgmt, Communication

• Financial Management

• Product & Brand Management

• Consumer Behaviour

• Distribution & Logistics

• Knowledge Management

• Advertising & Sales Promotion

• Industrial Marketing

• Management in Action - Social, Economic & Ethical Issues

• Customer Relationship

  
  We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Author : Dr. Karan Bhatt

Abstract : The advent of big data and advanced analytics has revolutionized marketing strategies by offering unparalleled insights into consumer behavior, market trends, and performance metrics. Data-driven marketing integrates these insights to optimize sales performance by targeting the right audience, predicting trends, and improving customer experiences. This paper explores the role of big data in modern marketing, examines analytical tools, and showcases how companies can implement data-driven strategies to enhance their sales outcomes. Case studies and visual analyses highlight the transformative impact of this approach.

Keywords : Big Data, Analytics, Data-Driven Marketing, Sales Optimization, Consumer Insights, Marketing Strategy, Predictive Analytics