Journal of Marketing and Sales Management

Author : Dr. Karan Bhatt

Abstract : The advent of big data and advanced analytics has revolutionized marketing strategies by offering unparalleled insights into consumer behavior, market trends, and performance metrics. Data-driven marketing integrates these insights to optimize sales performance by targeting the right audience, predicting trends, and improving customer experiences. This paper explores the role of big data in modern marketing, examines analytical tools, and showcases how companies can implement data-driven strategies to enhance their sales outcomes. Case studies and visual analyses highlight the transformative impact of this approach.

Keywords : Big Data, Analytics, Data-Driven Marketing, Sales Optimization, Consumer Insights, Marketing Strategy, Predictive Analytics