Journal of Marketing and Sales Management

Author : Dr. Sonali Chakraborty

Abstract : Sustainable marketing integrates environmental and social responsibility with profitability to create value for businesses, consumers, and the planet. This paper explores the core principles of sustainable marketing, examines real-world case studies, and evaluates challenges and strategies for implementation. By balancing economic goals with ethical practices, businesses can build consumer trust and long-term resilience. The discussion underscores the importance of innovative marketing strategies, stakeholder engagement, and regulatory compliance in fostering sustainability.

Keywords : Sustainable marketing, environmental responsibility, profitability, green marketing, ethical business practices