Journal of Marketing and Sales Management

Author : Prof. Priyanka Bhardwaj

Abstract : Artificial Intelligence (AI) has revolutionized sales strategies and customer relationship management (CRM) by enabling personalized customer interactions, predictive analytics, and streamlined operational efficiency. This paper explores how AI enhances sales processes, improves CRM systems, and fosters stronger customer engagement. It examines AI-driven tools such as chatbots, recommendation engines, and sentiment analysis technologies and their influence on business outcomes. Through case studies, we highlight the challenges and opportunities of adopting AI in sales and CRM. Recommendations for effective implementation are also provided to bridge the gap between technology and human-centric strategies.

Keywords : Artificial Intelligence, Sales Strategies, Customer Relationship Management, Predictive Analytics, Personalization, Customer Engagement, Chatbots