Journal of Marketing and Sales Management

Authors: Shweta, Shachi

Abstract: Several characteristics of the control system can be linked with the human Women are the pillar of any economy. Their role is tremendous for accelerating growth of any country’s economy. This paper aims to study women’s purchasing trends. There are many factors that affect women’s buying decision viz., age, earning capacity, marital status, economic conditions and various marketing policies. But according to the study under this paper the most important factor that is emerging for motivating the women to buy any product is- Fashion. It is the running trends toward any product in the society that can easily affect the mood of any women. This paper highlights how fashion sense of a lady can influence their purchase. Information collected by different journals and websites has been analyzed in order to find results. By analyzing various reports it can be concluded that the two variables viz., fashion and women’s buying decision are related with each other. Current market fashion may affect women’s decision positively or negatively.