Journal of Marketing and Sales Management

Author : Amit Choudhury

Abstract : Social media has transformed the landscape of sales management, providing businesses with new avenues to engage customers, build brand awareness, and drive sales. This paper investigates the role of social media platforms in modern sales strategies, focusing on how businesses leverage these platforms to enhance their sales efforts. The study examines various social media tools, such as Facebook, Twitter, LinkedIn, and Instagram, and their impact on sales performance. Through a combination of qualitative and quantitative research methods, including surveys and case studies, the paper offers a comprehensive understanding of the benefits and challenges associated with social media in sales management. The findings highlight the importance of a strategic social media presence in achieving sales objectives.

Keywords : Social Media, Sales Management, Brand Awareness, Customer Engagement, Sales Strategies