Journal of Marketing and Sales Management

Author: Renuka Mishra

Abstract: In the dynamic landscape of today's business environment, market uncertainties pose significant challenges to sales management. This paper explores the critical role of agility in sales management and its impact on navigating uncertainties. We delve into the strategies and practices that foster agility, emphasizing their contribution to organizational resilience and success. Additionally, we present empirical evidence and case studies, complemented by illustrative tables, to support our arguments.

Keywords: Agility, Sales management, Market uncertainties, Adaptive strategies, Organizational resilience, Cross-functional teams, Continuous training, Data analytics, Customer feedback loops.