Journal of Marketing and Sales Management

Authors:- Anamika Bhomik, Dr. Kajal Rastogi

Abstract:- The stock market puzzle refers to the reality that many people, despite historical proof of a favourable return on investment, fail to purchase equities. However, subjective likelihood of gain assessments demonstrate that people are more pessimistic than historical results would imply. Furthermore, predictions of future stock price increases appear to be based on outdated knowledge, which appears to contradict rational expectations in the setting of efficient markets. To shed light on these seeming inconsistencies, I used a few Indian instances to demonstrate the influence of investor psychology in urban and semi-urban areas on the equities market.

Keywords:- Stock market, Perception, Make in India, Indian Markets