Journal of Marketing and Sales Management

Authors:- Piyali Mondal, Drashti Thakkar, Rahul Mirashi

Abstract:- The goal of this paper is to depict the product development process in a perfume startup company as well as the commercial opportunities for new entrants into the Indian Fragrance Market. It assists in understanding current perfume trends and demand, which is required for producing a successful fragrance product. It emphasises that people prefer strong perfume oils over body sprays and EDTs. This survey also depicted consumer reactions and attitudes about new brand items, as well as their expectations from smell products.

Keywords:- Concentrated Oils, Perfume, Fragrances, Consumer, Product