Author:Â Manoj Ganesan
Abstract: Home Theatre System has brought the world of entertainment to the home. People Enjoy social status by acquiring luxurious goods. The study is undertaken to analyse the consumer’s preference towards buying of Home Theatre system. The respondents have been chosen on the basis of convenient sampling method, where the people who build Luxurious homes were the target respondents. The findings of the study revealed the features of the buyers’ attributes towards Price, Quality, social status, influencer of the product, etc towards Home theatre system.
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