Journal of Marketing and Sales Management

Authors:- Deepak Kumar, Pankaj Bhardwaj, Ankit Singh

Abstract:- To advertise their products and services through its salesperson, every firm requires sales promotion and distribution. In today's industry, sales promotion and distribution are critical. So it is critical to understand how far these promotional activities are instilling brand awareness in the minds of customers and persuading them to purchase products and services, as well as the need to improve the quality, innovation, and use of technology in distribution and sales promotions. The study's major goal is to investigate FMCG firms' advertising and promotional tactics for the service offered, as well as to find the most successful sales promotion approach for chosen items promoted by the companies. A sample of 150 respondents was collected for this purpose, and percentage analysis, mean rank, and chi square were used as statistical tools to analyse the data. The conclusion is that the companies have a reach towards the advertisements they make, but some effective measures must be taken by them to make the advertisements more effective in the future.

Keywords:- FMCG products, Sales Promotion and Distribution, Effect on Sales