Journal of Marketing and Sales Management

Authors:- Dr. D. Manikandavelu, Ambika Binesh

Abstract:- In this digital age, marketers confront new difficulties and possibilities. Marketers utilise electronic media to promote items or services in the market through digital marketing. The primary goal of digital marketing is to attract customers and provide them with opportunities to connect with the company via digital media. This article discusses the significance of digital marketing for both merchants and buyers. Let's look at how digital marketing affects corporate sales. This document also discusses the contrasts between conventional marketing and digital marketing. This research explored several types of digital marketing, their efficacy, and their impact on corporate sales. The sample investigated consisted of 150 enterprises and 50 executives who were chosen at random to assess the effectiveness of digital marketing. The obtained data was evaluated using various statistical tools and approaches.

Keywords:- Marketers, Internet Marketing, merchants and buyers