Vol 6, No 1 (2022)

Tea Marketing in Tamilnadu: Perceptions of the Influencing Factors

Authors:- K. Karuppasamy, Mahadevi , Dr. V. Ezhilarasi

Abstract:- Marketing is the act of selling goods and services to customers. Respondents advertise tea in a number of ways. Because goods must be sold as quickly as they are manufactured in order to satisfy the production target. Sales delays pose a plethora of financial and other issues for manufacturers. Tea is disseminated in a variety of ways. The many sales methods and qualities related with Tea marketing are identified, and attitudes toward each component are investigated.

Keywords:- Retailers, Marketing, Agriculture, Medium Farmers, Commission Agents,

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