Journal of Marketing and Sales Management

Authors:- Dr. Kritika, Anshul

Abstract:- The social media has a huge impact on consumer buying decision, it create Image & Knowledge enhancement for the product & market. It decreases the role of physically present consumer, seller & market, save time & speedy transaction of buying. These current retail marketing play roles to favorable to both buyer & seller, which lead to enhance the buying & selling, grow to economy.

Keywords:- Social media, Consumer behavior, Communication, Growth to economy, Influence buying decision