Journal of Marketing and Sales Management

Authors: Shilpi Chakravarty, Dr. Iti Gaur

Abstract: In the era of CORONA Virus, everything in the world is changing, so as business marketing, a product or a service, all need to design their new marketing strategies to cope up with this new world, but while adaption of new strategies related to social media, CSR, and prioritizing technology,  there will be some precaution that should always kept in mind. Nothing can be changed instantly; we need some slow and sustainable change to get out of it. It’s nothing to fear about this phase, like many other obstacles this era will also pass on and a new virus free world will be created.

Keywords: Digital Marketing, Paradigm Shift, Coronavirus, Consumer Needs