Journal of Marketing and Sales Management

Authors: A. Kowshik Raja, K. Mathan Kumar

Abstract: This study tends to convey customer satisfaction towards SPAR HYPERMARKET. To study the customer’s satisfaction towards the objective of this study is to identify the level of satisfaction towards SPAR HYPERMARKET. A sample of 100 respondents - Customers residing in Coimbatore city was collected and analyzed using percentage analysis. It is found from the study that the majority of the Customers are highly satisfied by the service rendered by the Spar Hypermarket. Most of the respondents opined that the Customers need products at a reduced price as given by the competitor and also the study was concluded by saying that these suggestions are taken into consideration by the hypermarket, then SPAR products will always remain number one in the markets with utmost satisfaction to the customers.