Journal of Marketing and Sales Management

Author: Dr. Ashima Joshi

Abstract: This case has been developed on Sarabhart Bank (Changed Name) which functions on principle of motivating its customers for using expertise technology for the banking and aims at creating trust amongst them. This Case study also highlights the confrontations and challenges that bank had witnessed time to time and the strategies it formulated to cope up with them. This case sums up with the highlights of faith and trust building activities that bank followed to achieve its status in the competitive scenario in banking sector.