Journal of Marketing and Sales Management

Authors:-Dr. K. Sankar Ganesh , Dr. V. Vasanth

Abstract:-Marketing strategies with Customer Relationship Management is not more effective. Customer relationship marketing plays a vital role in building a better relationship between the company and its customers. The companies are trying to maintain better relationship thorough various techniques and policies. Effective customer relationship management enhances customer satisfaction and it leads to customer loyalty. Every customer is significant to a business concern. A systematic relationship building will help the organization to understand the customer better and study their needs and wants. We can ensure repeated purchase only if the customers relationships are effectively maintained. Automobile industry is customer dominant industry where customer relationships are highly important. This study aims in evaluating customer’s relationship strategy in popular Vehicles, Chennai.