Journal of Marketing and Sales Management

Authors:-Priyabrata Dash, Dr. Akankshya Patnaik

Abstract:-Today ‘Environmental Intricacy’ and ‘Climatic Aggravation’ is responsible for raising the buzzer in the society. This climatic catastrophe enhances concern among the government, NGOs, researchers, academicians, scientists, etc. Current environmental outrage among them become successful in illuminating the mind of general public, which further leads to foster the business instinct to preserve our planet from future vulnerability. Growing climatic enormity and inadequate contribution from Indian research pull strings within me to finger in the pie in dealing with these dangerous climatic exertions. This paper basically highlights the corporate endeavour towards environmental asylum and also emphasis on the inimitable strategy of the business called “Eco-friendly Marketing†which can also be uttered as “Green Marketing†or “Ecological Marketing†or “Sustainable Marketing†or “Organic Marketing†etc. “Eco-Friendly Marketingâ€Â  came into eminence in the late 1980’s and early 1990’s. It is defined as “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants occur with minimum detrimental input on the natural environmental†(Polonsky, 2011). Green Marketing strategy proved to be one of the best competitive strategies in this aggressive global platform. It Lavish corporate spoor which become prolific in amplifying common consumer to green consumer and lead them to a standard green life style. Current article mainly focuses upon those generous steps taken by various companies to counter these climatic entanglement and successful in leaving their footprint for other corporate entities. The simply motto of this paper is to give a hand to this green revolution to counteract the growing climatic dilemma.