Journal of Marketing and Sales Management

Authors:-Sreenithi S, Dr. R. Gokilayani

Abstract:-This project primarily concentrates on analyzing the various factors that help determine the level of branding done by SMEs and associate with their future plans and suggesting ways of improvising their yearly marketing plan and budget. The study uses the brand valuation model, Aaker’s Model which which is has a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.The purpose of the Aaker’s Model in this research is to help in creating a brand strategy consisting of different brand elements or patterns, so as to clarify, enrich and differentiate a brand from its competitors. An organization carefully employs several of these elements to communicate to the consumers what their brand stands for.