Journal of Marketing and Sales Management

Authors: Saranya R, Anshul Saxena

Abstract: The retail apparel industry has been increased tremendously in recent days. Due to the competition in the retail stores, the sales of the stores need to be increased. The primary objective of this study is to identify and differentiate products selling in high and low quantities and values and forecast the sales for the first quarter of the next year. The secondary objective of this study is to provide recommendations to the company to improve the sales. The project focuses on the analysis of the sales of the apparel retail store and to increase the sales. The statistical analysis like Percentage Analysis, Linear Regression Analysis, Forecasting analysis, Advance chart analysis, Z score, Advanced chart analysis using Tableau is done in the project. Based on the results, the suggestions are given to the company to increase the sales.