Journal of Marketing and Sales Management

Authors:- Avinash Kumar A, A. Latha

Abstract:-Led lighting industry is the fastest growing industry in India. In the past 5 years with the invention of innovative technologies and increasing customer awareness about LED Lighting products. There are many multinational and domestic companies competing in the industry. So it is necessary to understand the pulse of the customer in order to grow constantly and retain its market share. Survival of a company purely depends on customer satisfaction and customer retention. This study would bring to light the satisfaction level of customers who buy luker led lights. The population covered in the study consists of builders, architects, civil engineers, electrical contractors, the sample size of the study is 150, Convenience sampling technique is used here. Tools used for the study are Frequency analysis, cross tabulation, simple linear regression, and independent t sample test. From the study it was found that client preference is the major factor which makes important factor buying Luker LED lights are quality, brightness, replacement warranty, it is also found the dealer reference is the most important source of information for luker brand.