Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

• Economic Analysis

• Marketing Management

• Sales Mgmt, Communication

• Financial Management

• Product & Brand Management

• Consumer Behaviour

• Distribution & Logistics

• Knowledge Management

• Advertising & Sales Promotion

• Industrial Marketing

• Management in Action - Social, Economic & Ethical Issues

• Customer Relationship

  
  We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Author : Nisha Gupta

Abstract : Multichannel marketing has become an essential strategy for businesses aiming to reach a broader audience and drive sales growth. This paper examines the effectiveness of multichannel marketing in achieving sales objectives, focusing on the integration of various marketing channels, such as online, offline, social media, and email marketing. The study analyzes the impact of a cohesive multichannel marketing approach on customer acquisition, retention, and sales performance. Through case studies and empirical data, the paper provides insights into best practices for implementing multichannel marketing strategies. The findings highlight the importance of a synchronized marketing approach that leverages multiple channels to maximize reach and sales impact.

Keywords : Multichannel Marketing, Sales Growth, Customer Acquisition, Retention, Marketing Channels