Journal of Rural Management and Entrepreneurship

Authors: Surabhi Ganguly, Tarun Majumdar, Dr. Shonal Bose

Abstract: 

A prominent role is played by women in promoting economic prosperity in our society. The opportunity brought about by globalization to achieve equal standing between men and women has not yet been realized. The fight for equal rights and the economic necessities that go along with it leads to more women financially supporting their families in order to share the load of their spouses and taking care of the family. In the present day, the increase in women's entrepreneurial education has a strong influence on a wide range of industrial and economic growth areas. Handicrafts are especially well-suited to a vast number of artists and craftspeople, with a huge potential market, as long as the majority of artisans possess the inherent talent of being a vocation. Women of West Bengal have featured prominently in "Needle and Thread" weaving, as have women in other regions. A strong and rising rural economy is vitally dependent on the ability of women to run their own businesses. Through the use of a Relative Important Index, this study sought to investigate the entrepreneurial capacity of rural women of West Bengal, particularly their leadership capabilities (RII). In addition to developing marketing infrastructure, the government should also aid in providing economic opportunities and sufficient finances for women entrepreneurs in order to foster entrepreneurship for women and to ensure their economic position is suitable.

Keyword: Entrepreneurial Skills, Entrepreneur, Women Entrepreneur, Rural Women artisans