Authors: Dr. Ritesh Ahuja, Ms. Shruti Menon
Abstract : Mass customization blends the efficiency of mass production with the flexibility of individual customization, aiming to meet unique customer demands at scale. With rapid advances in automation, intelligent systems driven by artificial intelligence (AI), machine learning (ML), and industrial Internet of Things (IIoT) are revolutionizing this domain. This paper explores how intelligent automation enables dynamic production scheduling, adaptive supply chains, and customer-driven design while maintaining high quality and low costs. Case studies across multiple industries are reviewed to show how technologies like digital twins, cyber-physical systems (CPS), and robotic process automation (RPA) are shaping the future of personalized manufacturing. Challenges in implementation and directions for future innovation are discussed to foster scalable, smart customization ecosystems
Keywords: Mass Customization, Intelligent Automation, Smart Manufacturing, AI in Industry, Digital Twins, IIoT, Robotics, CPS
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