Journal of Hospitality and Tourism Management

Authors: T. Girija, E. Thenkavi

Abstract: A Service apartment is a fully furnished apartment available for both short term as well as long-term stays, providing all the hotel-like amenities, such as having room service, a fitness center, a laundry room. Most of them are equipped with full kitchens, Wi-Fi and washer and dryers inside. This study was undertaken to understand the perception of the potential tenants towards service apartment. The constructs are Location, Preference, Facilities, Recommendations, Past Experience, Advertising channels which finally lead to selection of a service apartment. It is a descriptive research and the population used for this study is potential tenants who can afford to rent service apartments in Chennai. The sample of 120 potential tenants is selected through convenience sampling. The findings of the research inferred that majority of the respondents consider location with easy access to transport facilities as most important factor in selection of the service apartment.