Journal of Hospitality and Tourism Management

Authors:- Prof. Dr. S. Kumaran, Manjeet Singh

Abstract:- A tourist’s past experiences, affinity with the natural and cultural heritage and socio-economic status influences their perception about a destination. The objective of this study is to find out the role of tourist perceptions in the promotion of not so prominent tourist destinations and how these destinations can be brought to the tourists map to have uninterrupted inflow of tourists throughout the year. The present study was focused on Ananthagiri Hills, Vikarabad, Telangana. In order to carry out this study, a structured survey was undertaken among tourists and the tourism stakeholders associated with the destination with the help of a questionnaire, to get to know the impact of tourist perception on the growth of demand of specific destinations. The findings of the study depict that since the destination is a hill station, majority of tourist inflow is during the monsoons and summer seasons, adequate marketing mix should be adopted so as to maintain year long inflow of tourists at the destination.