Journal of Product Design, Quality Engineering & Technology

Author Name:- Dr. P. R. Raghvan

Abstract:- Product-service systems (PSS) offer a holistic approach to delivering value to customers by combining tangible products and intangible services. Effective service design is crucial in ensuring that PSS is designed to meet customer needs and expectations. This paper proposes the use of context-based activity modeling (CBAM) as a tool for service design in PSS. The paper explores the concept of PSS and service design, followed by an explanation of CBAM and how it can be used in service design. Finally, the paper presents a case study that illustrates the effectiveness of CBAM in service design for PSS. The use of CBAM can help businesses design comprehensive offerings that provide added value to customers and create a competitive advantage.

Keywords:- Product-service systems, service design, context-based activity modeling, customer experience, holistic offering