Abstract
The increasing demand for personalized products has driven firms to seek innovative strategies that balance variety with cost efficiency. Modular product design has emerged as a pivotal approach to achieving mass customization, enabling companies to offer highly customized products without significantly increasing production costs. This paper explores the principles of modular design, its role in mass customization, and its impact on product development, manufacturing, and supply chain management. It further examines different modularization strategies, their implementation challenges, and benefits through case studies and illustrative examples. The paper also discusses the integration of digital technologies, such as CAD systems and AI-driven configuration tools, in enhancing modular design efficiency. Findings suggest that modular product design not only fosters customer satisfaction but also improves operational efficiency and market competitiveness.
Keywords: Modular Product Design, Mass Customization, Product Architecture, Manufacturing Flexibility, Customer-Centric Design
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