Journal of Research in Information Technology and Its Applications ISSN: 3139-504X (Online)

Authors: Aarushi Gupta, Sakshi Agarwal

Abstract: The growth rate of India’s e-commerce industry is increasing day by day. Companies are using the internet to put across and spread the information. Simultaneously it helps the companies to give an idea about their products and instantly getting the feedback of customer’s fulfillment to get stimulated turnover for future. The primary objective of the current study is to understand the online buying behavior of consumers in India. It has also made an attempt to get information about the scope of improvement in online shopping website.

Keywords: On-line shopping, Jewellery Shopping, E-Commerce, Delhites