Online ISSN- 2457-0818

Vol 9, No 2 (2024)

The Impact of Big Data Analytics on Business Decision-Making

Authors: Kiran Patel, Sonia Gupta

Abstract: Big Data Analytics (BDA) has emerged as a critical tool for businesses, enabling data-driven decision-making and providing valuable insights. This paper explores the impact of BDA on business decision-making processes, focusing on how it enhances operational efficiency, customer understanding, and strategic planning. The study examines various BDA techniques, such as predictive analytics, machine learning, and data mining, and their applications in different business domains. Additionally, the paper discusses the challenges and limitations of implementing BDA, including data quality issues, the need for skilled professionals, and ethical considerations. The findings highlight the transformative potential of BDA in driving business success and competitiveness.

Keywords: Big Data Analytics, Business Decision-Making, Predictive Analytics, Machine Learning, Data Quality

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