Journal of Research in Computer Science and Engineering ISSN: 2457-0818 (Online)

Authors:- Shiv Shankar Prasad, Mahesh Rai, Roshani Kumari

Abstract:- The current study attempts to analyse and anticipate online buyers' human behaviour. The goal of this research is to give a review of recent work on consumer purchase forecasting in the context of e-commerce. This article is intended to assist in the establishment of small-scale websites. The primary contribution is a conceptual study framework that methodically maps the available knowledge into two key goals: purchasing session prediction and purchase decisions.

Keywords:- Clustering, feature selection, Customer behaviour.