Vol 1, No 2 (2018)

A Study of Factors Leading to Changing Consumer’s Preference towards Organised Retailing From Unorganised Retailing

Author: Priyanandhini. N

Abstract: The retail sector is expanding and modernizing rapidly in line with India’s economic growth. It offers significant employment opportunities in all urban areas. This study on the retail industry, attempts to rigorously analyze the factors which influence the consumer to move towards the organised retailing from unorganised retailing.

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