Journal of Business Analytics and Information System Management

Authors: Swathi S, Dr S Sangeetha

Abstract: This research project deals with An Empirical study on Service quality – customer perception in SBI Funds Management Pvt. Ltd. Understanding the customers is the primary step in ensuring customer satisfaction, which then ensures customer retention and business profitability. With 30 years of rich experience in fund management, SBI funds Management Pvt. Ltd. bring forward expertise by consistently delivering value to the investors. Investors are their priority. The mission has been to establish Mutual Funds as a viable investment option to the masses in the country. Working towards it, SBI Mutual Funds developed innovative, need-specific products and educated the investors about the added benefits of investing in capital markets via Mutual Funds. This study tries to understand the investor or customer’s perception on their service quality by setting standard and avoiding customer dissatisfaction.