Author: Sameer Gupta
Abstract: User Interface (UI) and User Experience (UX) design significantly influence user engagement and retention in mobile applications. This paper explores the role of UI/UX design choices in app retention, with a focus on the design principles and trends of Android's Material Design and iOS's Human Interface Guidelines. By examining the differences in these platforms' approaches to UI/UX, we uncover how these design choices impact user behavior, engagement, and ultimately, app retention rates. Findings offer insights into how developers can optimize apps to increase user satisfaction and retention.
Keywords: UI/UX Design, App Retention, Android, iOS, Material Design, Human Interface Guidelines, User Engagement, Mobile Application Design
Full Issue
| View or download the full issue | PDF 145-151 |