Journal of Android iOS Development and Testing

Authors: Isha Verma , Saanvi Gupta

Abstract:The mobile app industry has experienced explosive growth over the past decade, offering countless opportunities for developers and entrepreneurs to create innovative applications. One of the most critical aspects of app development is app monetization, as it directly impacts an app's sustainability and profitability. This paper provides a comprehensive comparison of mobile app monetization strategies on the Android and iOS platforms, analyzing the key similarities and differences between these two dominant mobile ecosystems.

Keywords:Mobile app monetization, Android app, iOS app, In-app advertising, In-app purchases, Freemium model, Virtual goods, Subscriptions Paid apps, Google AdMob, Apple App Store, App Store review guidelines