Journal of Artificial Intelligence, Machine Learning and Soft Computing

Abstract

The 20th century is tech savvy and social media is a bug part of our day to day lives. The best part of social media is how it enables individuals to stay connected even if they stay miles apart or in two separate continents. This has created a huge market for businesses via social media. They can connect with customers and potential buyers virtually, without having them physically attend the stores. Products have been successfully selling online and are marketed through Twitter, Facebook, Instagram and other social media platforms that give business splendid reach. This paper is looking at the usefulness of Artificial Intelligence on Social Media Marketing in the real life such as running ads on Facebook and Instagram by companies as their marketing strategy.

Keywords: Social Media Marketing, SEP, Social Media Optimization, Artificial Intelligence