Author : Ms. Nisha Jain
Abstract : The growing importance of sustainability in business reflects a shift in global priorities toward environmental conservation and social equity. This paper evaluates sustainability practices adopted by businesses, analyzing their economic and environmental impacts. It highlights the integration of sustainable methods in operations, supply chains, and innovation. A balance between profitability and environmental responsibility is explored through case studies, statistical evaluations, and theoretical frameworks. Additionally, the challenges businesses face in implementing sustainability are discussed alongside recommendations for overcoming them. The findings suggest that sustainable business practices enhance long-term profitability and contribute positively to environmental goals.
Keywords : Sustainability, economic impact, environmental impact, sustainable business practices, corporate responsibility
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