Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors : Aakash Reddy, Manisha Jain

Abstract : Digital transformation is reshaping the operational landscape of Small and Medium Enterprises (SMEs), creating both challenges and opportunities. This paper investigates the multidimensional impacts of adopting digital tools, focusing on operational efficiency, market competitiveness, and sustainability. Despite the potential for growth and innovation, SMEs face barriers such as limited financial resources, inadequate digital literacy, and resistance to change. Strategies to navigate these challenges, including government support, workforce upskilling, and affordable digital solutions, are explored. By leveraging digital transformation, SMEs can achieve resilience and adapt to a rapidly evolving global economy.

Keywords : Digital Transformation, SMEs, Challenges, Opportunities, Innovation, Sustainability, Workforce Upskilling, Financial Resources, Competitiveness