Journal of Applied Business, Economics and Strategic Management ISSN: 3139-1664 (Online)

Authors : Nisha Singh , Rahul Mehta

Abstract : Customer Relationship Management (CRM) has become an integral part of business economics and management. This paper explores the economic impact of CRM strategies on business performance and customer satisfaction. It examines the various components of CRM, including customer segmentation, data analytics, and personalized marketing. The paper also discusses the challenges associated with implementing CRM systems and the ways to overcome them. By analyzing successful CRM implementations, this paper provides insights into how businesses can enhance customer relationships, improve retention rates, and drive economic growth.

Keywords : Customer Relationship Management, Business Performance, Customer Satisfaction, Data Analytics, Personalized Marketing