Authors : Swati Patel , Ramesh Verma
Abstract : Digital transformation is reshaping the landscape of business economics and management. This paper examines the profound effects of digital technologies on business operations, decision-making processes, and economic models. By integrating advanced digital tools, businesses can enhance efficiency, innovate products and services, and achieve competitive advantages. The paper also explores the challenges and opportunities associated with digital transformation, including the need for organizational change, skill development, and the management of digital resources. Through a comprehensive analysis of case studies and current literature, this paper provides insights into how businesses can navigate the digital era effectively.
Keywords : Digital Transformation, Business Economics, Management Strategies, Innovation, Organizational Change
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